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2002年8月份,都市传媒悄然成立,但却引起了业内人士的关注,不是因为中视都市传媒的背景和规模,而是因为其对电视媒体生存之道的全新探索。尽管建立全国节目网清晰模型还处在探索之中并有很多困难,但却是对电视行业市场化的探索,对电视节目制播分离的探索,以及对国外节目网在国内试运行的探索。为此,笔者近日采访了都市传媒的运营总监罗云斌先生。
In August 2002, the metropolitan media was quietly established, but it aroused the concern of the industry not because of the background and scale of the media in the city but because of its new exploration of the survival of the television media. Although the establishment of a clear national programming network is still under exploration and has many difficulties, it is an exploration of the marketization of the television industry, the exploration of the separation of the production and broadcasting of television programs, and the exploration of the commissioning of foreign programs in the country. For this reason, I recently interviewed Mr. Luo Yunbin, Chief Operating Officer of Metropolitan Media.