名牌,是指在市场上有较高知名度、信任度、美誉度,并能带来利益,产生价值的商品品牌。名牌是一个国家民族工业的精华和骄傲。在某种意义上,市场竞争就是品牌竞争。如何创立名牌,发展名牌,保护名牌已被不少的企业列入了企业的中长期发展战略规划,许多国家通过实施名牌发展战略,使民族经济得以振兴。 深入研究名牌的内涵,可以看出:名牌标志着悠久的历史和雄厚的实力;体现了上乘的品质和良好的信誉,表现出精湛的工艺和典雅的风格,具有广泛的知名度和普遍的认同度;起到强烈的示范效应和推动技术进步的作用;拥有广大的消费者和较高的市场占有率。因此,名牌是一个综合概念,它是名牌商标、名牌产品和名牌企业的统一体,三者相 Brand name refers to a brand that has high reputation, trust, and reputation in the market, and can bring benefits and generate value. Brand names are the essence and pride of a country’s national industry. In a sense, market competition is brand competition. How to create brand names, develop brand names, and protect brand names have been listed by many companies in the company’s medium and long-term development strategy. Many countries have implemented national brand development strategies to revitalize the national economy. In-depth study of the connotation of brand names can be seen: brand name marks a long history and strong strength; reflects the superior quality and good reputation, showing exquisite craftsmanship and elegant style, with a wide range of popularity and universal recognition Play a strong demonstration effect and promote the role of technological progress; have a vast number of consumers and a higher market share. Therefore, brand name is a comprehensive concept. It is a unified body of brand-name trademarks, brand-name products and brand-name companies.