误区之一：行政营销＞专业营销在高度计划经济体制下，我国企业经历了一个特殊的成长期：国家分配生产计划和国家包销企业产品。社会公众也经历了一个特殊的消费期：凭票——粮票、油票、布票、煤票等购物。上述两种社会行为我们统称为行政营销或专业权力营销。行政营销是计划 Misunderstanding: Administrative Marketing> Professional Marketing In a highly-planned economy, Chinese enterprises have undergone a special period of growth: the state distributes production plans and the state underwriting business products. The public has also experienced a special period of consumption: by votes - food stamps, oil stamps, cloth tickets, tickets and other shopping. These two kinds of social behavior we collectively referred to as administrative marketing or professional power marketing. Administrative marketing is a plan