随着信息社会的发展和日常生活节奏的不断加快,人们更多地利用图形来进行信息传递,作为招贴设计的主要构成元素,图形创意更为直接地影响着招贴广告的成败。创意是招贴广告的灵魂,而图形则是创意的具体体现。图形是一种意念,是创意表达的主体,是一种视觉的情感体验,它具有主观性,既能写意物象,又能超越物象,可以 With the development of information society and the accelerating pace of daily life, people make more use of graphics for information transmission. As the main component of the poster design, the graphic creativity more directly affects the success or failure of poster advertisement. Creative is the soul of billboard ads, while graphics are a concrete manifestation of creativity. Graphic is an idea, the main body of creative expression, a visual emotional experience, it has the subjectivity, not only freehand but also beyond the image, you can