Ag-and Pt-doped WO3·0.33H2O nanorods with high response and selectivity to NH3 were synthesized from a tungsten-containing mineral of scheelite concentrate by a simple combined process, namely by a high pressure leaching method to obtain tungstate ions-containing leaching solution and followed by a hydrothermal method to prepare corresponding nanorods. The microstructure and NH3 sensing performance of the final products were investigated systematically. The microstructure characterization showed that the as-prepared WO3·0.33H2O nanorods had a hexagonal crystal structure, and Ag and Pt nanoparticles were uniformly distributed in the WO3·0.33H2O nanorods. Gas sensing measurements indicated that Ag and Pt nanoparticles not only could obviously enhance NH3 sensing properties in terms of response, selectivity as well as response/recovery time, but also could reduce the optimal operating temperature at which the highest response was achieved. The highest responses of 22.4 and 47.6 for Ag-and Pt-doped WO3·0.33H2O nanorods to 1000 ppm NH3 were obtained at 225 and 175 ℃, respectively, which were about four and eight folds higher than that of pure one at 250 ℃. The superior NH3 sensing properties are mainly ascribed to the catalytic activities of noble metals and the different work functions between noble metals and WO3·0.33H2O.