大学生的学习生涯中比起“专业”学习更为重要的是“社会学”的学习,就是我们所说的“德育”先于“智育”。大学生通过参加社会志愿者服务活动,能够快速提升个人的综合素质能力,对培养学生高尚品质、职业情操有着至关重要的作用。本文主要研究旅游管理专业的大学生参加旅游志愿服务提升导游素养的调查研究。 What is more important than “professional” learning in college students’ learning career is that the study of “sociology” is what we call “moral education” before “intellectual education.” By participating in social volunteer service activities, college students can quickly improve their overall quality and ability, which plays an important role in cultivating students’ high quality and professional sentiment. This article mainly studies the tourism management college students to participate in tourism volunteer service to improve the quality of tour guides.