广播媒体在网络时代的发展,一方面要保持其在声音内容生产上的传统优势,另一方面应该建构适合自身发展的互联网思维,遵循新模式下的传播规律,对媒体定位、受众特征、创新制作、收听体验、反馈渠道等层面进行重新认知,真正通过传统媒体与新媒体之间优势与优势的相加,进而最终实现广播媒体的顺利转型。 On the one hand, the development of broadcast media in the Internet era should maintain its traditional advantages in the production of sound content. On the other hand, it should construct Internet thinking suitable for its own development, follow the dissemination rules under the new mode, and make media positioning, audience characteristics and innovation Production, listening experience, feedback channels and other aspects of re-cognition, really through the traditional media and new media add to the advantages and advantages, and ultimately the smooth transition of the broadcast media.