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色彩不仅能在视觉上给人一种冲击力,也使艺术作品与人获得更多情感上的交流与共鸣。本文从招贴设计中的色彩语言方面入手,通过对它的运用方法、表现手法和视觉冲击力的探讨,深入了解每一个招贴广告设计中色彩语言的独一无二性。
Color can not only give a visual impact, but also make the works of art and people get more emotional exchanges and sympathy. This article starts from the color language in the design of poster and discusses the uniqueness of color language in every billboard advertisement design through the discussion of its application method, expression technique and visual impact.