品牌就是质量,就是效益,就是生命力。品牌赋予企业独特的、排他的内涵是企业延续发展、提高企业竞争力的集中体现,是企业核心竞争力的体现。企业要在激烈的市场竞争中立于不败之地,就必须创造名牌产品。要创造名牌产品的途径有很多,但是不管采取何种管理与发展策略,"诚 Brand is the quality, is the benefit, that is, vitality. Brand conferred unique and exclusive connotation of enterprises is the continuation of enterprise development, enhance the competitiveness of enterprises focused on the embodiment of the core competitiveness of enterprises. Enterprises in the fierce competition in the market remain invincible, we must create brand-name products. There are many ways to create brand-name products, but no matter what kind of management and development strategy,