论文部分内容阅读
企业形象识别系统的建立需经过五个操作阶段:第一是调查分析与方向确定阶段,第二是企业识别基本要素设计阶段,第三是企业识别推广要素设计发展阶段,第四是整体设计修正及定案发表阶段,第五是执行状况监督阶段。第一阶段的工作程序是:(1)原有标志效果考察;(2)企业内外调查分;(3)市场资料分析及企业成员访谈;(4)确定企业定位。市场调查对象包括:①高级、中级主管人;②一般员工;③合作厂商;④经销商和代理商;⑤广大消费者。市场调查内容可分为四个主题:(1)企业思想的形成,包括:①经营理念情况;②企业定位情况;③改革意识沟通情
The establishment of a corporate image recognition system requires five stages of operation: the first is the stage of investigation and analysis and direction determination, the second is the design phase of basic elements for enterprise identification, the third is the stage of design and development of corporate identity promotion, and the fourth is the overall design revision. In the final stage of publication, the fifth is the stage of supervision over implementation status. The first phase of the work process is: (1) review of the effects of the original mark; (2) internal and external investigations of the company; (3) analysis of market data and interviews with members of the company; (4) determine the positioning of the enterprise. The market survey objects include: 1 senior and intermediate managers; 2 general employees; 3 cooperative manufacturers; 4 distributors and agents; The content of market research can be divided into four themes: (1) The formation of corporate ideology, including: 1 business philosophy; 2 corporate positioning; 3 reform conscious communication