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仙女湖景区是新余市旅游资源中最重要的组成部分。本文首先简介了仙女湖风景名胜区旅游资源,然后对景区旅游资源进行了SWOT分析,最后提出了仙女湖风景名胜区营销策略,为促进仙女湖景区营销以及新余市经济发展提出了一些建议。
Fairy Lake Scenic Area is the most important part of Xinyu City’s tourism resources. This article first introduces the tourism resources of Fairy Lake Scenic Area, and then SWOT analysis of scenic tourism resources, and finally put forward the fairy lake scenic spots marketing strategy, to promote Fairy Lake scenic marketing and economic development of Xinyu City put forward some suggestions.