收视率一直是电视节目的主要标准,也是对于电视节目的一种潜在评价标准。收视率在很大程度上决定了电视节目是否会长期存在,或者是是否更加具备商业价值。在目前的商业为主导的电视行业内,收视率是非常重要的因素。因此,对于电视导演而言,如何提高电视节目的收视率,则是其要进行重点研究的内容。本文重点分析,关于电视导演的审美标准对电视节目收视率的影响因素。 Television ratings have always been the main criteria for television programs, but also a potential evaluation of television programs. To a large extent, the ratings determine whether television programs will last long or whether they are more commercially viable. In the current business-led television industry, ratings are a very important factor. Therefore, for TV directors, how to improve the ratings of TV shows is its key content to be studied. This article focuses on the factors that affect the TV program’s ratings on the TV director’s aesthetic standards.