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近年来,西方国家所推崇的星座文化风靡我国,受到了越来越多的年轻人的追捧,为他们能更好的生活提供了符合其星座特点的情感贴士,缓解了年轻人工作和学习的压力。而星座主题公园的规划设计则是立足于体验营销理论的基础上,抓住了十二星座间的个性差异,注重游客的个性化需求及自我价值实现的需求。因此,可以将星座文化运用其中,进行独特性和创造性的设计,并将东西方文化相结合,从多角度分析其可行性,对主题公园进行深度的规划与设计。
In recent years, the constellation culture advocated by western countries has swept the country and has been sought after by more and more young people, providing them emotional tips that better match their constellation, and alleviating young people’s work and study pressure. Constellation theme park planning and design is based on the theory of experiential marketing, based on the seizure of personality differences between the twelve constellations, pay attention to the individual needs of tourists and self-realization of the needs. Therefore, the constellation culture can be applied to the design of unique and creative, and the East-West culture, from a multi-angle analysis of its feasibility, the theme park for in-depth planning and design.