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我是《销售与市场》杂志忠实的读者,追随你们的杂志有十几年了吧,一直觉得你们的杂志很专业,非常值得一读。近几期我看到有《读者来信》这个栏目,也想发出自己的声音,看看够不够专业。我在本刊第10期杂志《中国市场报告》栏目中看到《互联网电视:开启电视优众时代》一文,印象深刻。电视台陷入夹缝生存,已是不争的事实。第一个阶段的冲击主要来自视频网站,电视节目收视率下降、受众需求无法满足、年轻受众转移……电视台很焦虑;第二个阶段,从上游的政策到下游的内容牌照方,再加上智能电视产业链的改头换面,都让“互联网电视”概念受到了前
I am a loyal reader of Sales & Marketing magazine and have been following your magazines for over a decade, always thinking your magazines are professional and well worth reading. In recent years I have seen “Reader Letters” this section, also want to make my own voice, to see if enough professional. I was impressed with the article “Internet TV: The Age of Turning TV Outstanding People into Being” in the 10th issue of China Magazine’s “China Market Report.” It is an indisputable fact that the television station is caught in a crack-hard existence. The impact of the first phase mainly from the video site, TV ratings decline, the audience can not meet the demand, the young audience shift ... ... TV stations are anxious; the second phase, from the upstream policy to the downstream content license side, plus The transformation of the smart TV industry chain, let “Internet TV ” concept by the former