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现代传媒是体育事业发展和推广的重要载体,而体育报道又是传媒不可缺少的内容。传媒一方面大大增强了大众的体育意识和健康意识,另一方面也促进了我国体育健身事业的发展。我们应当充分考虑现代体育传媒对于青少年群体产生的影响,改善体育传媒的不足,从而真正发挥其在当今社会中的作用。北京奥运会与广州亚运会,这两场体育盛宴是我国体育事业实现长远发展的契机,更是对我国体育传媒的报道水平与应对能力的一次全面检验。电视媒体与网络媒体全方位的赛事报道,使大众在观看比赛、享受体育的同时,充分感受到体育对人的重要作用以及体育、健身带来的体能与精神上的放松。
Modern media is an important carrier of the development and promotion of sports, while sports coverage is an indispensable part of the media. On the one hand, the media has greatly enhanced public awareness of sports and health, on the other hand, it has also promoted the development of sports and fitness in our country. We should give full consideration to the influence modern sports media have on the youth groups and improve the inadequacy of the sports media in order to truly play its role in today’s society. Beijing Olympic Games and Guangzhou Asian Games. These two sports feasts are an opportunity for the long-term development of China’s sports undertakings. It is also a comprehensive test of the level of sports media coverage and coping skills in China. Television media and online media comprehensive coverage of the events so that the public watching the game, enjoy sports at the same time, fully aware of the important role of sports for people and sports, fitness bring physical and mental relaxation.