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根据当前汽车的发展带动轮胎业的商机,本文介绍了我国汽车轮胎用户的消费需求特征和消费行为;同时指出了外企进军中国轮胎市场,本土企业所面对的机遇和挑战。
According to the development of the current automobile industry, this paper introduces the consumer demand characteristics and consumer behavior of China’s automobile tire users. At the same time, it points out the opportunities and challenges that foreign companies face when they enter the Chinese tire market.