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文化是一个地方的精神与内涵,挖掘和传承本土优秀文化是媒体的责任与义务。广播媒体应扬自身之优势,在本土文化的继承与发展中发挥独特的影响力。广播是媒体,也是大众文化载体。从国家电台到城市电台,文化的传播与传承都是不可推卸的责任。如何在节目中让本土文化有更好的体现,满足当地群众的精神文化需求,也是值得地方电台再认识的问题。
Culture is the spirit and connotation of a place. It is the responsibility and obligation of the media to tap and inherit the excellent culture of the local community. Broadcasting media should take advantage of its advantages and play a unique influence in the inheritance and development of local culture. Broadcasting is the media, but also a carrier of popular culture. From state radio to urban radio stations, cultural transmission and heritage are unshirkable responsibilities. How to make the local culture better embodied in the program and meet the spiritual and cultural needs of the local people is also a question worthy of recognition by the local radio stations.