要做好广播电视宣传管理工作,首先必须明确要管什么,要明确管理的对象、管理的重点。只有明确管理对象,抓住管理重点,才能取得理想的管理效果。管理,从一定意义上讲,是一种领导者对被领导者的引导。作为一种引导,方向是第一位的。确定、确保正确的方向是管理工作的基本要求。就广播电视宣传管理工作来说,加强导向管理,确定、确保广播电视宣传正确的舆论导向,提高广播电视媒体正确引导社会舆论的能力,应当是其核心任务,其他所有任务都必须紧紧围绕 Radio and television to do a good job of propaganda and management, we must first clear what to manage, to clear the management of the object, the focus of management. Only a clear management of objects, grasp the management focus, in order to achieve the desired management effectiveness. Management, in a certain sense, is a kind of leader’s guidance to leaders. As a guide, the direction is first. Determine, to ensure that the correct direction is the basic requirements of management. As far as radio and television propaganda and management work is concerned, it is a core task to strengthen guidance and management, ensure that radio and television are properly publicized, and that radio and television media correctly guide social public opinions. All other tasks must be closely followed