技工院校以培养实践型人才为目标,注重学生专业技能和动手能力的培养,强调实训教学。因此,模块化教学作为实训的常见教学方法则成为提高技工院校平面广告专业学生职业技能的重要途径。技工院校模块化教学在平面广告专业实训实施过程中暴露出师资力量较弱、校外实训基地不足、教学重点偏离用人需求等问题。技工院校平面广告专业实训模块化教学应着力扩充扩充双师型教师队伍,优化校内实训基地,重构校内实训课程评价体系,定期进行毕业生回访等途径,完善技工院校平面广告专业模块化实训教学方法。 Technical institutions to train practical talents as the goal, focusing on students’ professional skills and practical ability training, emphasizing practical training teaching. Therefore, the modular teaching as a common practice teaching methods has become an important way to improve vocational skills of graphic advertising students in technical schools. The modular teaching of mechanic college exposes problems such as weak faculty, inadequate training base outside school, and deviating teaching emphasis from employing demand during the implementation of professional training in print advertising. The technical training of graphic advertising in mechanic schools should focus on expanding the ranks of double-qualified teachers, optimizing training bases in schools, re-evaluating the evaluation system of training courses in schools, regular visits by graduates, and improving the print ads of mechanic and technical schools Professional modular training methods.