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在创意文化产业被作为中国未来几年主要经济支柱的背景下,中国当代动漫文化产业面临前所未有的机遇和挑战:一方面,政府对动漫文化产业空前重视并抱有巨大的期望;另一方面,面对欧洲、美国、日本等强势动漫,中国动漫产业面临空前的压力。诚然,中国动漫曾经经历过较为辉煌的胶片时代。但遗憾的是,在进入“数字时代”后,中国动漫渐渐与欧、美、日等动漫强国拉开了距离[1]。我们既不能枕着历史与成绩妄自尊大,又不能永远跟在别人的身后东施效
Under the background that creative and cultural industries are the main economic pillar of China in the coming years, China’s contemporary animation and cultural industries are facing unprecedented opportunities and challenges: on the one hand, the government places an unprecedented emphasis on the animation and cultural industries and has great expectations; on the other hand, The face of strong animation in Europe, the United States, Japan and other places, China’s animation industry is facing unprecedented pressure. It is true that Chinese animation has experienced more brilliant film era. Unfortunately, after entering the “digital era”, Chinese animation gradually opened the door to animation powers such as Europe, the United States, and Japan. We can neither overstate the history and achievements, nor can we always act behind others