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【目的/意义】网络社区已经成为用户分享知识和信息、交流互动以及发展人际关系的一种新的社会组织形式。揭示网络社区的用户知识交流和共享行为特征对提高其知识交流和共享效率有着重要意义。【方法/过程】采用社会网络分析及其可视化方法,在构建并分析“经管之家”用户关系网络图谱的基础上,讨论该用户关系网络中用户知识交流和共享的行为特性。【结果/结论】研究表明,处于结构洞的活跃用户、强弱关系的合理结构比例,以及用户动机等是促进知识交流和共享的重要因素。
[Purpose / Significance] The online community has become a new form of social organization for users to share knowledge and information, exchange and interaction, and develop personal relationships. It is of great significance to reveal the characteristics of users’ knowledge exchange and sharing behavior in online community to improve their knowledge exchange and sharing efficiency. 【Method / Process】 Using social network analysis and its visualization method, this paper discusses the behavioral characteristics of users’ knowledge exchange and sharing on the basis of constructing and analyzing the map of network of users. [Results / Conclusions] The research shows that the active users in structural holes, the reasonable structure of the relationship between strength and weakness, and user motivation are important factors to promote knowledge sharing and sharing.