论文部分内容阅读
核心提示乳品行业有三大透明:价格透明、通路透明、技术透明。无论大型还是中小型乳品企业基本上谈不上技术壁垒。乳品企业营销大战无外乎三大手段:空中电视广告大战、地面价格大战、促销大战。这三点很容易做到,只要你具备相应的财力。
The core tips There are three major dairy industry transparent: transparent price, transparent access, transparent technology. Whether large or small dairy companies basically do not talk about technical barriers. Dairy marketing business nothing less than three major means: air television advertising war, the ground price war, promotional wars. These three are easy to do, as long as you have the appropriate financial resources.