目前,农产品营销问题已成为影响农民增收的瓶颈。许多农民生产出来的农产品,卖不出去,或卖不上好价钱。2003年陕西白菜只卖几分钱一千克,2004年大荔西瓜滞销,2005年出现的倒奶事件,今年的海南香蕉事件,足以说明销售问题的重要性。没有科学的销售方法,农产品就难以卖出去或难以卖一个好价钱,甚至优质也不能优价。 At present, the issue of marketing of agricultural products has become a bottleneck affecting the farmers’ income. Many farmers produce agricultural products that can not be sold or sold at good prices. Shaanxi cabbage in 2003 sold only a penny a kilogram, 2004, Dalai watermelon slow sales, pour milk incident in 2005, Hainan bananas this year, enough to illustrate the importance of sales issues. Without a scientific marketing method, agricultural products are hard to sell or hard to sell at a good price, and even premium ones can not be better prices.