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就像i Phone诞生之前的手机市场一样,手机行业再次进入“创新缺氧期”:智能手机无论在系统上、应用上还是外观上都呈现“滞涨”特点,锤子、小米4等都不再有创新的惊艳。智能手机市场进入成熟期,自然而然地,创新乏力却还没有放下价格身段的三星悲剧了。日前三星电子公布了一份并不乐观的业绩报告:2014年第二季度,三星电子销售额约515亿美元,同比下滑约10%;利润约71亿美元,同比下滑约25%。三星电子已经历了连续3个月的下滑。行业领先者在市场成熟期都会遭遇困境,几乎每个企业都会预见到,但很少有企业能够避免。看来,三星也不例外。
Just like the i-Phone before the birth of the mobile phone market, the mobile phone industry once again entered the “Innovative hypoxia period”: smart phones both in the system, the application or appearance of the show “stagflation” feature hammer, millet 4 So no longer have amazing innovation. Smartphone market into maturity, naturally, lack of innovation but has not put down the figure of the Samsung tragedy. Samsung Electronics recently released a not optimistic performance report: In the second quarter of 2014, Samsung Electronics sales of about 51.5 billion US dollars, down about 10%; profit of about 7.1 billion US dollars, down about 25%. Samsung Electronics has experienced a 3 consecutive months of decline. Industry leaders suffer during the maturity of the market, and almost every business foresees, but few companies can avoid it. It seems Samsung is no exception.