5年的时间里,消费者与品牌的接触点发生了很大的变化,影响力此消彼长,它们的变化共同打造了中国媒介的新趋势。随着媒介使用的日益碎片化.如今消费者通过更多的接触点接触品牌,这无形中给品牌的营销活动带来了压力。2010年,实力传播曾经做过一个中国接触点的调研,到如今5年过去了,最新的Mega Touchpoints研究,对女性护理、婴儿奶粉、移动、大众汽车以及豪华汽 In five years, the contact points between consumers and brands have undergone great changes and their influence has shrunk. Their changes have jointly created a new trend in China’s media. As media becomes increasingly fragmented, consumers are now exposed to more brands through more touch points, putting pressure on the brand’s marketing activity. In 2010, ZTE conducted a survey of touch points in China and now 5 years have passed. The latest research on Mega Touchpoints focuses on female nursing, baby formula, mobile, Volkswagen and luxury gas