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2012年,央视一部《舌尖上的中国》火遍大江南北,一时间纪录片与美食的结合成为荧屏的热点。令人遗憾的是,南京人爱吃,南京菜好吃,而《舌尖上的中国》七集时长360分钟的内容里,没有对南京美食的展示,这不禁让南京新老“吃货”愤愤不平,于是网络上相继冒出各式民间版的《舌尖上的南京》,由于制作力量所限,民间版虽是星星之火,但未形成燎原之势。因此,一部制作精良,取材本地,可看度高,影响力大的官方版美食专题成为南京八百万受众的呼唤。在此背景下,南京电视台计划推出《南京味道》系列片作为“试水”之作,展示金陵美食,推介地方文化。然而,南京台身为城市电视台,拍摄探索美食题材并不容易:首先,从投入角度说,
In 2012, a CCTV “tongue on China” was over the river north and south, a combination of documentary and food became a hot screen. Unfortunately, Nanjing people love to eat, Nanjing food delicious, and “tongue on China,” seven episodes of the content of 360 minutes, there is no display of food in Nanjing, which can not help but Nanjing old and new “food” Outraged, so on the network have all kinds of civilian version of “tongue on Nanjing”, due to the production of power is limited, although the private version is the star of fire, but did not form a prairie fire trend. As a result, a well-made, locally sourced, high-profile, and influential gourmet version of the official version has become a call for eight million of Nanjing’s audiences. In this context, Nanjing Television plans to launch “Nanjing flavor” series as “test the water ” for the show, Jinling cuisine, promote local culture. However, Nanjing Taiwan as a city television, filming and exploring the theme of food is not easy: First of all, from the investment point of view,