2012年12月21日,传说中的世界末日那一天,《罗辑思维》问世了。从此,每天早上打开微信就会有一个60秒语音的马桶伴侣,每周五,一个叫罗振宇的歪嘴胖子在镜头前唠叨“歪理邪说”。我至今还记得第一次在优酷上线的那个早上,我们的团队都怀着忐忑的心看着播出数字的增长,不停刷新着网友们的点评。这番体验,即使对于我们两个有过10多年媒体经验的人都是全新的。 December 21, 2012, the legendary Doomsday day, “Luo thinking” came out. Since then, open the WeChat every morning there will be a 60-second voice toilet partner, every Friday, one called Luo Zhenyu’s crooked fat man in front of the camera nagging “heresies.” I still remember the first time you got up on Youku that morning, our team watched the growth of the broadcast figures with carelessness and constantly refresh the netizens’ comments. This experience, even for those of us who have had over 10 years of media experience, is brand new.