企业战略定位和转型发展是企业发展的永恒使命,是企业在新形势下实现可持续发展的迫切需要和必然选择,在企业从无到有、从小到大、从弱到强的过程中,都会面临战略的重新定位和转型升级。一般情况下,企业发展到一定规模后,转型发展具有更重要、更紧迫的意义,在不断变换的市场环境下,只有转型,企业才能把握新的市场机遇,才能集中更有效的资源,才能更好的适应时代发展。在转型过程中,企业要努力引导员工顺应转型需要,而员工也要主动适应不断变化的转型实际,转心 Enterprise strategic positioning and transformation and development of enterprises is the eternal mission of the development of enterprises in the new situation to achieve sustainable development of the urgent need and an inevitable choice in the business from scratch, from small to large, from weak to strong in the process, both Facing strategic reorientation and transformation and upgrading. Under normal circumstances, the development of enterprises to a certain scale, the transformation and development of a more important and more urgent significance, in a changing market environment, only the transformation, companies can grasp the new market opportunities in order to focus more effective resources to be more Good adaptation to the development of the times. In the process of transformation, enterprises should strive to guide employees to adapt to the transformation needs, and employees must take the initiative to adapt to the changing reality of the transformation,