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衡量媒体影响力的重要标准是:当重大新闻事件发生时,受众最想看哪家媒体的报道,最容易以哪家媒体报道的事实和分析作为判断依据,哪家媒体最具有公信力。党务政务报道、会议新闻和领导人活动报道、典型报道、突发性事件报道、舆论监督等都是受众比较关注的报道领域,如果主流媒体在这些报道领域报道不及时,或者报道水平不高,无疑将大大削弱主流媒体的影响力。 因此,主流媒体应该充分发挥政治优势、政策优势、品牌优势和资源优势,切实加强和改进人民群众普遍关注的几大类型新闻报道。
An important criterion for measuring the media’s influence is: When a major news event occurs, the audience most want to see which media coverage is most likely to be based on the facts and analysis reported by the media. Which media is the most credible? Party affairs and government affairs reports, conference news and reports of leaders’ activities, typical reports, unexpected incident reports and public opinion supervision are all the areas where the audiences are more concerned about. If the mainstream media reports in these areas are not timely or the coverage level is not high, Undoubtedly will greatly weaken the influence of the mainstream media. Therefore, the mainstream media should give full play to its political advantages, policy advantages, brand advantages and resource advantages, and earnestly strengthen and improve several major types of news items that the masses are generally concerned about.