本文主要分析在新的媒介技术环境下,祭孔活动作为一种“媒介仪式”的文化认同的悖论问题——在联接群体成员的同时存在一种异质的离散的力量。就如何弥合文化认同与文化表演二者之间的鸿沟,本文提出应该以建立文化认同的社会思想基础为后盾,完成从符号性认同到建构性认同的过渡。 This paper mainly analyzes the issue of sacrificial ceremonial activities as a paradox of cultural identity of “medium ritual ” under the new media technology environment. There exists a heterogeneous discrete force while connecting with the members of the group. As to how to bridge the gap between cultural identity and cultural performance, this paper proposes that the transition from symbolic identity to constructive identity should be completed with the backing of the social ideology of cultural identity.