随着产品的高科技化、市场的国际化,市场竞争将从传统的单个企业之间的竞争转入企业联盟之间的竞争。企业仅靠自身的力量在市场上与对手竞争将会越来越难。只有积极地与其他的企业结盟,建立基于不同战略目的的企业联盟,企业才能在新的竞争环境中求得生存与发展。可以预见,在未来的日子里,公司将成为 With the high-tech products, the internationalization of the market, the competition in the market will shift from the traditional competition between single enterprises to the competition among alliances. Businesses alone will be harder to compete with their rivals in their own markets. Only by aggressively building alliances with other enterprises and establishing alliances based on different strategic objectives can enterprises survive and develop in a new competitive environment. It is foreseeable that in the coming days, the company will become