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自媒体时代的到来对高校学生的学习、生活、思想道德和价值观念等方面都带来了深刻影响,也对传统思想政治教育提出了严峻挑战。文章在分析大学生微信使用现状的基础上,探究了自媒体时代大学生思想政治教育面临的新形势,提出了基于微信公众平台的高校思想政治教育载体创新。
Since the arrival of the media era, it has had a profound impact on the study, life, morality and values of university students, and also posed a severe challenge to the traditional ideological and political education. Based on the analysis of the status quo of WeChat students’ use, the article probes into the new situation facing the ideological and political education of college students since the media age and puts forward the carrier innovation of ideological and political education based on WeChat public platform.