从广告营销到整合营销再到目前大肆推行的体验式营销,营销已经越来越顾及消费者的感受及与消费者本身的互动。所谓体验营销是以消费者为中心,通过对事件、情景的安排以及特定体验过程的设计,让消费者在体验中产生美妙而深刻的印象,并获得最大限度上的精神满足的过程。它通过为用户带来良好的消费体验吸引消 From advertising marketing to integrated marketing to the current hype-driven marketing, marketing has increasingly taken into account the feelings of consumers and consumers with their own interaction. The so-called experiential marketing is a consumer-centric process that enables consumers to make a wonderful and deep impression in their experience and get maximum spiritual satisfaction through the design of events and scenarios as well as the design of specific experiential processes. It attracts consumers by bringing them a good consumer experience