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现代消费社会使艺术之间相互融合并向着大众化、娱乐化的方向发展。追求超级的视听效果和强大的震撼力成为当今动画影片的美学特点。在西方强势的影视文化的主导下,人们的审美导向正在发生着剧烈的变化,影视动画作品在本土、世界,中心、边缘,传统、现代的复杂的二项对立与融合中开始了自身的重建。这种状况是影视动画的发展不可拒绝,也无法拒绝的。
Modern consumer society makes the arts blend with each other and to the popularization and entertainment direction. The pursuit of super audio-visual effects and powerful power to become the aesthetic characteristics of today’s animation film. Under the strong Western culture, the aesthetic orientation of people is undergoing dramatic changes. Film and television animation works have started their own reconstruction in the complicated and complicated dualism of the local, the world, the center, the periphery, the tradition and the modernity . This situation is the development of film and television animation can not be denied, can not refuse.