记得有个外国人曾说:“商品没有广告就像你在黑暗中给一个女人递眼色一样。”广告,已成为现代经济一个有机成份,并成为一种艺术、一种学问了。 一 广告最早出现于封建社会,在小农经济的汪洋大海中,它发展缓慢。现代广告是现代经济与现代生活的产物。现代经济高速度大规模发展使无数工厂、无数城市、无数商品涌入人们的视野。面对纷繁的商品,如何 Remember that a foreigner once said: “There is no advertising of goods just like you handed a woman in darkness.” Advertising has become an organic ingredient of the modern economy and has become an art, a learned. One advertisement first appeared in the feudal society, and its development was slow in the vast ocean of small-scale peasant economy. Modern advertising is the product of modern economy and modern life. The rapid development of modern economy, large-scale development of countless factories, countless cities, countless commodities into people’s field of vision. Faced with numerous commodities, how