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在当下保险行业转型时期,如何运用冷静期(犹豫期)来改善保险行业形象、推广保险知识和概念、维护保险消费者利益是保险行业实现自身转型的重点。随着2014年“新国十条”的发布,保险业迎来了新的发展,保险业被赋予了改善民生、完善多层次社会保障体系、提升社会安全感的重任。与此同时,保险销售团队素质不高、缺少专业素养等情况依然存在,且未得到真正解决。与客户切身接触的保险销售群体素质的不足,也必然
In the current transitional period of the insurance industry, how to use the cool-down period (hesitation period) to improve the image of the insurance industry, popularize the insurance knowledge and concepts, and safeguard the interests of insurance consumers are the focuses of the insurance industry in realizing its own transformation. With the promulgation of the “New 10 Country” in 2014, the insurance industry ushers in a new development. The insurance industry has been given the important task of improving people’s livelihood, improving the multi-level social security system and enhancing the sense of social security. In the meantime, the quality of the insurance sales team is still low and the lack of professionalism still exists and has not been solved. It is also inevitable that the quality of the insurance sales group that comes into contact with customers is not enough