IN 2010,China’s cinema box office surpassed RMB 10 billion,some 2 billion of which was earned by two Hollywood blockbusters - 2012 and Avatar.They both incorporated “Chinese elements” that Chinese audiences found “quite gratifying.” IN 2010, China’s cinema box office surpassed RMB 10 billion, some 2 billion of which was earned by two Hollywood blockbusters - 2012 and Avatar. They both incorporated “Chinese elements” that Chinese audiences found “quite gratifying. ”