媒介融合的到来,使得整个编辑实践发生了翻天覆地的变化,不仅引发编辑主体重构,也给编辑客体的发展带来了方方面面的变化。编辑客体的形态日益从单一符号模式走向多元符号模式;编辑客体的传播方式从整体流通转向单篇传播;编辑客体的生产方式从专业生产到协同生产转型;编辑客体价值实现方式,也将从“二次售卖”转向“增值服务”模式。 The advent of media integration, making the whole editing practice has undergone enormous changes, not only led to the reconstruction of the main editor, but also to the development of editorial objects has brought all aspects of change. The form of editing object increasingly moves from single sign pattern to multiple sign pattern; the mode of transmission of editing object changes from the overall circulation to single transmission; the mode of production of editing object changes from professional production to collaborative production; the way of editing the object value is also from “Second sale ” shift “value-added services ” mode.