中国的快餐业起步较晚,以1987年4月美国肯德基快餐连锁店在中国落户为契机,将现代快餐概念引入中国。在短短10年里中国快餐业呈现出传统与现代、中式与西式、高档与低档快餐竞争与并存的市场格局。目前中国快餐业的发展尚处于初 China’s fast-food industry started relatively late, taking the opportunity of the establishment of the fast-food chain KFC in China in April 1987 as an opportunity to introduce the concept of modern fast food into China. In just 10 years, the fast food industry in China has shown the market pattern of traditional and modern, Chinese and Western, high-end and low-end fast food competition and co-existence. At present, the development of China’s fast food industry is still in its infancy