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贵州的苗族银饰以黔东南最丰富,而黔东南的苗族银饰又以雷山最为集中。雷山,其作为中国苗族银饰之乡,有着悠久的苗族银饰文化历史和精湛的苗族银饰加工技艺,苗族银饰的发展在这里也初具一定的规模和成效。然而,伴随着整个银饰业的发展,雷山县苗族银饰产业也在其自身发展中出现了一系列问题,如从业人员文化素质不高,银饰产品的设计、研发能力较弱,银饰产品的营销渠道短、营销面窄、营销方式和手段少,缺乏真正的银饰品牌,以及政府规划建设的苗族银饰刺绣一条街成效不高,在苗族银饰发展的过程中一些银匠村如控拜、麻料、乌高等出现了空心村、土地荒芜现象等问题。针对以上这些问题,应从提高政府部门的规划引领职能、打造苗族银饰品牌、丰富营销手段和策略、加大人才培养和培训力度等方面来推进雷山县苗族银饰产业的发展。
The Miao silverware in Guizhou is the most abundant in Southeast Guizhou, while the Miao silverware in Southeast Guizhou is the most concentrated in Leishan. Leishan, as a hometown of Chinese Miao silverware, has a long history of Miao silverware culture and exquisite Miao silverware processing skills. The development of Miao silverware also has certain scale and effectiveness here. However, along with the development of the entire silverware industry, the Mingsian silverware industry in Leishan County has also encountered a series of problems in its own development. For example, the cultural quality of employees is not high, the design and development capabilities of silverware products are weak, and the marketing channels for silverware products Short, narrow marketing, marketing methods and means less, the lack of real silverware brand, and the government planning and construction of Miao silverware embroidery a street effect is not high, in the process of Miao silverware development in some silversmiths such as worship worship, Hollow village appeared higher, land shortage and other issues. In response to these problems, we should promote the development of Mingsi silverware industry in Leishan County from the aspects of improving the leading function of planning of government departments, building brand of Miao silverware, enriching marketing tactics and strategies, and strengthening personnel training and training.