营销作为连接企业和市场的桥梁与纽带,是企业赢得市场份额和实现企业利润的核心和重要手段,其重要性对于企业不言而喻。特别是当市场需求不足、竞争激烈、资金趋紧时,营销对于企业的生死存亡尤为关键。面对新常态带来的新挑战,企业应如何从营销视角以变应变,在变化之中求生存和发展呢?笔者认为,在当前阶 As a bridge and link between enterprises and markets, marketing is the core and important means for an enterprise to gain market share and realize its profits. Its importance is self-evident to the enterprises. Especially when the market demand is not enough, the competition is fierce, the capital is tightened, the marketing is very crucial to the survival of the enterprise. In the face of the new challenges posed by the new normal, how should enterprises change from a marketing perspective to seek survival and development through changes? In the opinion of the author,