强化品牌意识,打造精品是出版社发展壮大的必由之路。高等教育出版社(以下简称高教社)从2002年年底开始启动的“高等教育百门精品课程教材建设计划”,在打造精品课程教材,形成富有特色的高等教育教材品牌方面进行了有益的探索,取得了令人注目的成果。 Strengthen brand awareness, build quality is the only way for the publishing house to grow and develop. Since the end of 2002, Higher Education Press (hereinafter referred to as the Higher Education Press) started the “Construction Plan of Teaching Materials of Higher Education in Baimen” starting from the end of 2002, which has made useful explorations on creating excellent course materials and forming distinctive textbooks for higher education textbooks. Achieved remarkable results.