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随着同名经管书籍的迅速普及, “蓝海战略”已经在过去一年里成为最流行的管理关键词之一。在这个新的战略理论体系中,“红海”代表当前业已存在的饱和市场,在这些市场里,利润前景暗淡,恶性竞争此起彼伏;而“蓝海”则代表未开垦的新兴市场,在这些市场里,客户需求同过去相比发生了重大改变,这给企业带来了利润高速增长的宝贵机会。该理论的创立者已经令人信服地论证了,一种有效的“蓝海战略”能够成功指引企业从红海走向蓝海。
With the rapid spread of books with the same name, “Blue Ocean Strategy” has become one of the most popular management keywords in the past year. In this new strategic theory system, the “Red Sea” represents the existing saturated market. In these markets, the profit prospects are dim and the vicious competition is on the rise. The “Blue Ocean” represents the undeveloped emerging markets. In these markets, There has been a major change in customer demand over the past, which has given companies a valuable opportunity for high-growth profits. The founder of the theory has convincingly demonstrated that an effective Blue Ocean Strategy can successfully guide companies from the Red Sea to the Blue Ocean.