论文部分内容阅读
据美国广告协会统计,美国1000位著名企业家中,有67%的人有广告从业经历。这让我大受鼓舞。因此我在1997年,结束了作为纯粹的广告创作人的工作,创办了自己的广告公司。随着广告公司的发展,我又跻身女报报业公司和五叶神公司参与管理。这几年,我几乎是用广告标准来管理公司的。广告就是标准一进高的广告公司的大门,员工就能看到费孝通教授的题词:“高标虑远,的卢弦惊”;广告画:“不是高的不出手”。在创作部,员工能看到我制作的广告标语,如:三十秒定乾坤;人人讨厌广告,我们绝不能做出让人讨厌的广告;
According to the American Advertising Association statistics, 67% of the 1000 famous entrepreneurs in the United States have advertising experience. I am greatly encouraged. So in 1997 I ended my job as a purely creative ad producer and started my own advertising agency. With the development of advertising companies, I was among the women’s newspaper company and Wuye Shen companies involved in the management. In recent years, I use advertising standards to manage the company. Ad is the standard of a high advertising company’s door, employees can see Professor Fei Xiaotong’s inscription: “high standards, Lu’s shock”; advertising paintings: “not high not shot.” In the creative department, employees can see my advertising slogans, such as: thirty seconds set the universe; everyone hates advertising, we must not make annoying ads;