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4月22日,2016中国广告论坛在长春顺利举行,点媒LoMark副总裁谷岩受邀发表了题为《移动营销蛮荒时代的终结》的演讲,他总结到“移动营销的‘蛮荒时代’已经终结,2016将开启移动营销的‘生态时代’”。2011-2015,移动营销的“蛮荒时代”中国的移动营销发展轨迹至今主要可以划分为萌芽期与探索期。2011年,可以称之为移动营销的萌芽期,移动营销受限于移动终端,体现方式主要以短信、彩信为主。2012年开始,中国移动营销进入探索期,2012年又可称为程序化购买元年,移动DSP开始出现,以RTB形式实现人群购买逐渐进入大众视野。2013年,DSP进
On April 22, the 2016 China Advertising Forum was successfully held in Changchun. Media anchor Lo Yan, vice president of LoMark, was invited to deliver a speech titled “The End of Mobile Marketing Wild Age,” concluding that “the” Wild Age of Mobile Marketing “ Has ended, 2016 will open the ’eco-era’ of mobile marketing. 2011-2015, Mobile Marketing’s ”Wild Age" China’s mobile marketing development trajectory has so far been mainly divided into the infancy and the exploration period. In 2011, we can call it the budding period of mobile marketing. Mobile marketing is limited to mobile terminals, mainly reflecting SMS and MMS. From the beginning of 2012, China Mobile Marketing has entered into an exploration period. In 2012, it may also be referred to as the first year of programmatic purchase. Mobile DSPs began to emerge, and population buying by RTB gradually entered the public field of vision. In 2013, DSP into