随着旅游热的持续升温,民俗工艺品的旅游市场开发已经成为一个热点,充分挖掘海南各地民俗工艺品的市场潜力,打造独具特色民俗工艺品品牌已是当务之急。本文对海南旅游民俗工艺品市场发展现状进行了研究,分析了海南旅游民俗工艺品市场的发展潜力,论述了海南旅游民俗工艺品行业发展中存在的主要问题,最后提出海南旅游民俗工艺品的开发与推广研究建议与对策。 With the continuous rise of tourism heat, the development of tourism market of folk crafts has become a hot spot. It is imperative to fully tap the market potential of folk handicrafts across Hainan and to create a unique folk handicrafts brand. This article has carried on the research to the Hainan traveling folk handicraft market development present situation, has analyzed the Hainan travel folk handicraft market development potential, elaborated the Hainan travel folk handicraft industry development present main question, finally proposed the Hainan travel folk handicraft development and the promotion research suggestion And countermeasures.