2005年,中国遭遇禽流感袭击,矿难新闻频现报端,临近岁末,哈尔滨和广东水污染又添忧患。公共危机的突现,是对中国政府执政能力和民本意识的考验,同时,也为中国政府带来了公关实践的历史性机遇。我们看到,经历SARS危机之后,面对禽流感、矿难和水污染危机,中国政府的危机公关措施 In 2005, China was hit by the bird flu and news of the mine disaster was reported. Towards the end of the year, water pollution in Harbin and Guangdong added another worry. The emergence of the public crisis is a test of the Chinese government’s ability to govern and the awareness of the people. At the same time, it has also brought historic opportunities for the Chinese government to practice PR. We have seen that after the SARS crisis, in the face of the bird flu, mine accidents and water pollution crisis, the Chinese government’s crisis public relations measures