欧美期刊大户及香港地区、日本的期刊经营,广告出版人要挑大梁,但对于台湾期刊来说,广告收益不占绝对主体,广告收益增幅空间有限。期刊广告经营压力明显加重表现在两个方面:一是多媒体的竞争,新兴媒体网络的进入,压缩了期刊广告增加的空间,虽然最基本的收益还在增加,但上涨的空 Large periodicals in Europe and the United States and periodicals and publishers of advertisements in Hong Kong and Japan have to play a major role. However, for Taiwan periodicals, the advertising revenue does not have the absolute majority, and advertising revenue has limited room for growth. Periodical advertising significantly increased pressure on performance in two ways: First, multimedia competition, the entry of emerging media networks, compressed journal journals to reduce the room for growth, although the most basic gains are still rising, but rising empty