本文作者以其在澳大利亚媒体任职期间的亲身经历,探讨了中国媒体与澳大利亚媒体开展交流合作的实践和成效。文章通过具体实例解析了中国媒体在公共外交中能够发挥的作用,并就中国在国际传播中提升软实力遇到的问题提出政策建议,主张尽量少说多做,避免投入多、见效少的宣传攻势,要通过具体的交流合作改变不利局面。 The author, based on his personal experience during his tenure in the Australian media, explored the practice and effectiveness of the exchange and cooperation between the Chinese media and the Australian media. Through concrete examples, the article analyzes the role that Chinese media can play in public diplomacy, and puts forward policy suggestions on the problems encountered by China in promoting international soft power. It advocates that as few as possible do more, avoid more publicity with less investment and less effective. Offensive, we must change the unfavorable situation through concrete exchanges and cooperation.