大众传播时代,受众对社会的态度和看法在很大程度上会受到媒体报道的影响。因此,在媒体构建现实的过程中,媒介事件具有较高的地位。根据标签的内容、风格和语法,可以将网络新闻标签划分为多种类型。网络新闻标签能对受众产生强烈的视觉冲击,引起受众的关注和相关部门的重视,推动问题和矛盾的解决。同时还能够引导社会舆论,帮助受众形成正确的价值观。 In the age of mass communication, the attitude and perception of the audience to the society will be greatly affected by the media coverage. Therefore, media events have a higher status in the process of constructing media. According to the label’s content, style and grammar, the network news label can be divided into many types. Internet news tags can have a strong visual impact on the audience, causing the audience’s attention and the attention of relevant departments to promote the solution of problems and conflicts. At the same time, it can guide social public opinion and help the audience form the correct values.